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Winextra | April 24, 2014

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iPhone Siri ad versus Microsoft’s Techno Dad .. really Microsoft this is the best you can do?

iPhone Siri ad versus Microsoft’s Techno Dad .. really Microsoft this is the best you can do?
Steven
  • On October 21, 2011
  • http://www.winextra.com

Over the years there has been a fairly serious, although sometime tongue in cheek attitude, competition when it comes to the advertising from Apple and the attempts from Microsoft.

For the most part the tries from Microsoft have either bordered on dorky to corporate blandness, whereas Apple’s ads have always been … well .. Apple.

Even now with each companies out there trying to promote new products Apple still has a better grip in my opinion on what makes effective ads that appeal to people. Whereas Microsoft is still coming off looking like it is trying to be cool but an’t seem to get it, so instead we get some 50-year-old in a shirt and tie trying to do a dubstep, or something, and looking like an idiot in the processes.

But you judge for yourself and tell me is I’m wrong.

Here’s the newest ad from Apple showing off Siri on the iPhone 4S

Now here’s some old dude doing a dubstep, or something.

I don’t proclaim to know what the solution is for Microsoft and its inane attempts at consumer advertising but I don’t think this is it.

Comments

  1. brettnordquist

    I watch that Microsoft ad and I just feel sorry for them. The last ads from Microsoft that I enjoyed where the ones where the children would imagine what they could be. Those were really well done and feel a lot more Apple-like than anything they’ve done recently. Maybe they wanted to try something different, but I can’t imagine this current “dork dad” commercial resonates with anyone outside the walls of Redmond.

  2. The microsoft advert reminds me of all the reasons I channel hop during ad breaks.

  3. polychromenz

    Classic ads for different reasons. Have to admit it, Apple gets consumer and MS struggles, never more so than when it comes to Ads. I just dont get it, who picks these and is it teh ad company or the marketing team that get thinsg so wrong? If this was a school rpeort I woudl say “Must try harder”

  4. ElliotShaunGough

    what is the remixed techno music that the dad is dancing to in the video? is it a real track, or just something that microsoft made themselves? either way – i want it…

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