We first heard about ‘CES Chet’ via Tom Warren at Winrumors and even then it seemed like a really stupid idea.
Microsoft has brought in a “creative content coach” in preparation for Steve Ballmer’s big CES keynote on January 5.
Chet Logothestian, a self confessed content coach, has been hired by the software giant to help Steve Ballmer make the most of his CES keynote next week. Ballmer is expected to unveil a number of new Windows based Slate devices including a future device that runs on a new version of Windows that supports ARM chips. Logothestian is due to meet with Ballmer tomorrow to “coach” the less than shy CEO.
Except that ‘Chet’ doesn’t exist. It is part of a PR stunt from Microsoft to supposedly drum interest in the company’s CES plans. A stupid as the idea is it has turned totally moronic with a video released today featuring ‘Chet’
And Microsoft wonders why people say and write the things that they do.
video via WMPoweruser.com