Recently Brandon Watson, chief Windows Phone evangelist for Microsoft, has been on a bit of a tear with a Windows Phone challenge to some tech blogging luminaries, following the availability of Mango. So far the one’s we have heard of are Dilbert creator Scott Adams and Molly Wood from CNET’s Buzz Out Loud podcast.
Microsoft sucks major ass at using the press and at social media. As a result they are getting slaughtered on all fronts due to lack of public awareness.
The Microsoft developer conference, Tech·ED, has come and gone and I’m sure most of you weren’t even aware that it was underway.
On Twitter, Facebook and most of the top news blogs, it was completely overshadowed and drowned out by the Apple WWDC conference.
Some will say that Tech·ED lost out because Apple held WWDC on the same day and hijacked the event. I agree, but the fault is not Apples, it’s Microsofts.
They could have rescheduled, or waited until after the WWDC was announced to announce their date. They’re are many things they could have done to steal Apples thunder, but, even with Steve Job’s iPhone 4 done falling to pieces, Apple stole the day.
Where were the relentless mind washing evangelists? Where were the press hordes?
Prior to the event, where were the press releases and teasers of information spreading through the blogosphere like herpes at a gang bang?
Whether it be Mini-Microsoft having a summer evening rant-fest about shareholder apathy and the willingness to lay down billion after billion as the cost of XBox problems or making up for the delays of Vista; or whether it is …