I have been saying since just after the launch of Windows Phone that if Microsoft was hoping for love and help from the carriers when it comes to marketing the smartphone they were barking up the wrong tree.
If we can point to one thing that has helped to hold back any serious adoption of Windows Phone it would have to be the utter lack of marketing cooperation from both the smartphone manufacturers and the carriers.
In case you hadn’t notice today Microsoft has managed to pull off what many people, myself included, thought would be impossible - the global roll-out of the Mango update for Windows Phone.
With the exception of of Spain, and a few models of Windows Phone on some carriers, Mango started rolling out around the world starting at 10:00AM PST and so far I have not seen a single report of any problems. None. Nada.
This is a far cry from the fiasco that was the NoDo update release and something that I didn’t think would happen. In fact I have written a number of times, and talked about on the podcast, how I thought that as much as Microsoft might have good intentions when it came to getting the Mango update out smoothly I didn’t think that it would happen.
My reasons for this was that having a smooth roll-out for all Windows Phone users required the participation of the carriers and given their penchant for dragging their feet when it comes to updating anything I didn’t believe that the Mango roll-out would be any different.
I own a Windows Phone (LG Optimus 7) which I got just after Windows Phones first came available via Telus in Canada; and for the most part I am really happy with it (like most smartphones though battery life sucks). Like all current Windows Phones owners though I am waiting, impatiently now that Mango has shipped, for the update to hit the carriers and make its way onto my phone.
And this is the reason I am saying to anyone who is thinking of getting a new smartphone; and is interested in the Windows Phone platform, that they need to wait just a little longer.
Don’t get me wrong, there is nothing inherently wrong with the current crop of Windows Phones out there; other than the fact that they all feel like re-jiggered Android phone that the smartphone makers have flooded the market with; except for the fact that they don’t have Mango installed. Therein lies the problem – Mango makes that much of a difference that it makes more sense to wait until the new smartphone models are launched through the fall of this year.
So the next update for Windows Phone, formerly known as Mango, has been RTMed for the better part of a month now which means people are probably starting to seriously ask when they can expect the update to roll out for existing users and when new phones with it installed are going to be hitting the market.
There’s a rumor floating around today courtesy of a post at Pocket-Lint that Microsoft is set to announce the general¬†availability of Mango for existing Windows Phones as well as new Windows Phones hitting the market.
We are all excited that the Mango update for Windows Phone has finally been “released to manufacturing” but as we wait anxiously for it to make its way to our phones there is a much bigger problem facing the¬†nascent mobile phone from Microsoft – the constant misrepresentation of Windows Phone by Microsoft’s so-called carrier partners. [...]
Yesterday’s big news was the release of Mango, the next major update for Windows Phone, and saw the growing developer community wonder when they would see an update for them to be able to use. It was just announced on the Windows Phone Developer blog by Cliff Simpkins that Microsoft was making the Windows Phone [...]