Winextra » campaigns http://www.winextra.com Satisfying Your Inner Nerd Fri, 10 Feb 2012 03:43:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The lost Microsoft ad campaignhttp://www.winextra.com/2009/08/the-lost-microsoft-ad-campaign/ http://www.winextra.com/2009/08/the-lost-microsoft-ad-campaign/#comments Mon, 03 Aug 2009 16:13:32 +0000 Steven http://www.winextra.com/index.php/2009/08/03/the-lost-microsoft-ad-campaign/
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]]> Through some great digging by “Mr. Microsoft Detective” Long Zheng we find out that besides the known ad campaigns – Life without walls and I’m a PC – there was another campaign that some work was done on but never saw light of day – until now. For the majority of the ads by John McNeil, then creative director as McCann Worldgroup, there was no overt display of laptops or desktop computers there was a common slogan used in many of them:

this is my computer, it’s just a computer, but it’s also my life

Long Zheng believes they are part of a campaign suggested to Microsoft but ended up being rejected. Personally I kind of like them even though they kind of push the warm and fuzzy envelope.

Here’s all 9 videos that were apart of the proposed campaign. What do you think? Better than what we have already seen for Microsoft’s campaigns or just more of the same old boring stuff.

Life Comes Together/Rose from John McNeil on Vimeo.

Life Comes Together/Panoramic from John McNeil on Vimeo.

Life Comes Together/Directions from John McNeil on Vimeo.

Life Comes Together/Family History from John McNeil on Vimeo.

Life Comes Together/Stanley from John McNeil on Vimeo.

Life Comes Together/The Phone Call from John McNeil on Vimeo.

Life Comes Together/Forrest from John McNeil on Vimeo.

Life Comes Together/Natalie from John McNeil on Vimeo.

Life Comes Together/Alex from John McNeil on Vimeo.


The lost Microsoft ad campaign is a post from: winextra
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