While one might question the practicality of this, especially if you are someone like Robert Scoble, you got to admit the idea is pretty cute.

You see Uniform, a U.K. company, thinks that you should be rewarded whenever someone follows you on Twitter and what better way that with a nice piece of bubblegum. The idea is that the cuckoo clock toost when someone follows you on Twitter which then releases the bubblegum to travel a Rube Goldberg type of contraption that looks like it is made out of Post-it paper.

Here is a video of the contraption at work:

And this is the “behind-the-scenes” video for it.

via Bit Rebels