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Winextra | April 17, 2014

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A Fantastic Animated Video Explaining DNA

A Fantastic Animated Video Explaining DNA
Steven
  • On March 15, 2013
  • http://www.winextra.com

Have you ever had the need to have an easy way to explain what DNA is? Well, me neither but hey, just in case you do the BBC has come to the rescue with this beautifully done animated video.

The BBC commissioned Territory Studio to create the video as a part of their series of three-minute explainer videos. This is what lead designer and animator Will Samuel had to say about the project:

We needed to find a graphic style to communicate the beauty and intricacy of DNA. We wanted to create nostalgia; taking the audience back to the days of textbook diagrams and old science documentaries, such as Carl Sagan’s COSMOS and IBM’s POWER OF TEN (1977). Using the double helix circular theme as a core design we focused on form, movement and colour to create a consistent flow to the animation, drawing on references from nature, illustrating how DNA is the core to everything around us.

The video, written by writer Andrew S. Walsh and molecular biologist Matthew Adams, goes from the just-the-facts chemistry of DNA to where it might lead in the future.

via PopSci

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