The most popular devices on the market today:

  • iPhone
  • iPad
  • iPod Touch
  • Xbox 360
  • Android Phones

You know how many devices the Zune subscription service is on?

One.

Stop kicking the can, Microsoft, and man up. Zune cannot, and will never be, a success if it is limited to the Windows OS, the now dead Zune device, and the WP7 which has only managed to push 1.6 million devices. You have a great, no…, excellent music subscription service on your hands. But there is no way in hell that I can justify buying an over-priced Zune pass, and not be able to use it on my favorite devices.

Sorry to burst your bubble Microsoft, but your devices don’t fall in most people’s category of favorite devices, including mine. It seems that the team behind Bing and OneNote understand this, with both their apps considered by some to be better on competitive devices!

We no longer live in a Microsoft world, most actually live in an iTunes/Apple/Netflix world, with an exception to the Xbox 360. Having the Zune locked down to the Microsoft environment would make sense if Microsoft had anyone to lock down. But, due to Microsoft’s lackluster approach to smartphone’s until this last year (and no solid tablet strategy to date), they are no longer in any position to decide who can do what on which device.

This would still hold true if Microsoft lowered the semi-ridiculously high price of the Zune pass.

It’s time Microsoft to buck up, bite the bullet, and give me the Zune software on my Mac OS X and T-mobile G2. Otherwise you might as well send the Zune pass and software the way of the Zune device. My fear is no one will really give a damn.

Related posts:

  1. Hurry Up Microsoft, It’s Make or Break Time For The Zune
  2. What’s Better Than Zune? Zune on Mac
  3. Is there a new Zune HD on our horizon?
  4. Zune Pass Still Not Seeing The Stars
  5. The iPod Touch Stands Alone in the PMP Market, Zune Officially Dead