Winextra – The real reason Zune was absent from the Nokia Microsoft announcement

It’s been rather humorous to watch the conversation go by asking why Zune was left out of the announcement the other day about Microsoft and Nokia joining mobile forces. As you can see by the graphic about, courtesy of the team at LiveSide, there is mention of just about everything in the Microsoft and Nokia mobile space – except for Zune.

Well the answer is really simple.

Outside of the U.S. the reality is that Zune is useless.Period.

While Zune might be great in the U.S. for the rest of us we can’t either access Zune, or those that can are left using a totally sub-quality service. I know. I’ve written about it more than a few time.

Here’s the thing though, not all of this can be blamed on Microsoft because it is in their interests to get Zune working as full service in as many countries as they can. If anyone is to blame it is the individual countries where Microsoft wants to get Zune up and running. It is archaic copyright laws and greedy myopic media companies looking to protect their failing business models at the expense of the users.

No amount of rebranding of Zune will make a difference. No realigning it under different divisions within Microsoft, as suggested by the guys at LiveSide, will make one iota of difference.

I have no problem calling out Microsoft out when I believe they are screwing up, and I do believe they have on the whole Live ID mess, but in this case you tech bloggers need to get your US-centric heads out of your asses and start blaming those that are the ones responsible for this mess, not Microsoft.

As for it not being mentioned in the announcement .. why talk about something that is only a shadow of what it could be and get everyone’s hopes up.

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wpdude

I sometimes think Microsoft's problem is they are Microsoft. What I mean is you love them or hate them. There are people out there hoping for them to fail, they are now like the Yankees, Cowboys, Heat, or Manchester United. Allot of that disdain is from Windows. How they handled different versions, open development, and the public. But they are still here developing great new technologies, and have become more open to the changes of their policies. Just look at how they handled Chervon7 they meet with the people behind it, years ago they would have sued them and issued an Cease and Desist. They would have never talked them, and the irony is Apple has become the company that is suing everybody.

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