The Resident Evil 6 Marketing Campaign That Is Both Disgusting And Very Clever At The Same Time
With the release of Capcom’s Resident Evil 6 happening tomorrow the company created a pop-up art installation at the famous Smithfield Meat Market in East London that was created to resemble a – you guessed it – meat market.
The sign that hung over the door – “Wesker & Sons Resident Evil Human Butchery” – gave you a slight idea of the horrors that you were to find inside as suggested in this release from Capcom:
Once at the butchery, members of the public will be invited to sample and purchase a dizzying array of edible human limbs including hands, feet and a human head, which will be available to buy directly from the shop. As well as these specially created products, gamers will be able to buy ‘Peppered Human & Lemon Sausages’ and ‘J’avo Caught Human Thigh Steaks’ along with some specially made pots of Red Herb and Green Herb. All proceeds from the sale of the meat will be donated to the Limbless Association, which provides information and support to the limb-loss community.
In addition to the pop-up human butchery and morgue, Resident Evil fans will be invited to attend two days of lectures at St. Bartholomew’s Hospital Pathology Museum, which have been designed to explore some of the themes in the game and their links to real life.
Thankfully (?) we have some pics to share of what the space looked like for you to either enjoy or grimace over.
The installation closed on September 29.