I wrote this tutorial and thought I should pass it along if any on here want to improve their web presence.
I will C/P the start and place a link to the rest if it sounds interesting and any want to read the full tutorial.
I go through an example web site optimization process and create all of the optimized title, meta description, keywords, text, alt tags, internal links, and title tags.
------------------------------------------------------
Search Engine Optimization
What is SEO and how do you achieve it?
The Basics:
First you need to understand some basic concepts and terminology.
A search engine is a program that looks for web sites based on a single word or a combination of words which are submitted to it by a user who is looking for content that relates to the key words they entered in the search.
Getting good search engine placement depends on knowing what search words someone is going to use in order to locate what they are looking for. The first thing you need to decide is what search words someone may use to locate your web site. You need to know how to use those words to position your web site higher in the search results so that your site is one of the ones that they FIND when those search words are used.
Before you try to do any kind of SEO (SEO is an acronym for search engine optimization) you must determine what words and groups of words you want to target. This is where you must start. Once you know all of the words that relate to your web site, you can then use those words in a way that will give you an advantage over other web sites when someone is looking for what you have to offer.
In this example we will use a fictitious florist in Ohio who wants a web site.
Someone who is looking for Roses for their girlfriend on Valentines day who lives in Cleveland Ohio may put the words "Roses Cleveland OH" into a search engine to find a place to buy flowers near where they live. They could also just as easily put in "Florist Cleveland Ohio".
Using our Florist in Cleveland as an example. You would sit down and come up with the 10 most common words used by potential customers who are looking for a florist. This list of words in order of importance would be:
----------------------------------------------------
The rest is located here:
http://www.gotfusion.com/tutorials/tut.cfm?itemID=4051
