Wow. Way to go Audi.
Granted the chances of seeing this type of lighting system on our cars anytime soon is pretty slim you got to admit they would definitely get your attention in traffic.
It seems that Audi is seriously considering doing away with the traditional type of lights we see on cars and going with an OLED “Swarm” type system. They would cover the entire width of the trunk, and quite possibly the entire car body. The lights will “swarm” as the car accelerates and the red lights will flow towards the direction in which you are turning your car. Braking the car will make the lights gather in pools.