Another day in the neighborhood and a wet one at that but at least the temperatures are starting to stabilize on the warm side. Pretty soon it will be time to start taking an afternoon break out of doors doing some reading. In the meantime here’s a few things that caught my eye in today’s FriendFeed pipeline.

The Microsoft buying Facebook rumors commence, again :: VentureBeat - see what happens when Microsoft doesn’t buy Yahoo - the rumors start breeding all by themselves.

What Ever Happened to Not Putting All Your Eggs in One Basket? :: Profy.com - Cyndy has some good points as to why start-up companies shouldn’t be placing their bets of success on one single company or application.

Tracy Ingle: Another Drug War Outrage :: Reason - a real life example of just how bad things can get when the law thinks you don’t have any rights.

The Aggregation Dilemma :: How To Split An Atom - Steve has an excellent piece on why we might be looking at what aggregation really is in the wrong light.

Microsoft’s Brand Confusion Runs Deep :: ReadWriteWeb - I don’t think it’s a matter of confusion but more one of they have no idea anymore what their brand is.

Robotraff is a Name to Which Trust. :: Mashable - Mark brings us news of what could be the next level in both click fraud and unreliable site stats.

Conversation Tags: VentureBeat, Profy, aggregation, ReadWriteWeb, Mashable