Why do customer satisfaction surveys ask such stupid questions

Like Adam Ostrow pointed out in a post - "occasionally something you write about leads to tangible change" which he wrote partly in response to my recent problems with Yahoo and MyBlogLog and the subsequent solution that John Sampson from Yahoo/MBL helped me with there are times where blogging can be a good thing. Unfortunately there are unintended consequences of having to deal with large companies like Yahoo. Enter the dreaded -

Customer Care Satisfaction Survey.

Now I understand the need for companies to make sure that their peons employees are doing a good job but why do they have to ask such stupid and inane questions - especially one’s that have a graduated scoring system.

Yahoo Survey

Like what the hell does Set my expectations suppose to mean? Or how am I suppose to know if the person Valued me as a customer - like really am I a mind reader? Then there is Communicated in a clear, concise and organized way - it’s a frikken email folks how badly can you screw that up.

Next they’ll be sending me a survey to see how their survey rated. Here’s a hint Yahoo - read the blog - one of people obviously did. Thanks again John - and I didn’t need a useless survey to pass that on.

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