A Pandemic of Beacons

Nov 2nd, 2007 | By Steven Hodson | Category: The Social Web

Facebook ... it's all about the money Either Facebook is having a lot of fun with leaking stuff out to various bloggers or there is in fact two possible projects underway within the Facewall. The first, which we hear from TechCrunch [via ParisLemon], is Project Beacon which will be shining the light on ‘bookers buying habits should they agree to have it shown; which raises an interesting question about what happens if they don’t .. does that information still stay within Facebook databases. The second project being reported on by VentureBeat is a project called Pandemic which apparently will screw with the current advertisers and developers trying to make their fortunes from Facebook members.

The idea behind Project Beacon apparently from has been leaked to TechCrunch would involve targeted ads within and any purchases made outside of Facebook could be advertised to your friends within Facebook. Now I don’t know about you but this idea has got to be one of the dumbest I have heard of in a while; but then if you are the type that just needs to show off I guess it suits the purpose.

The second project which has apparently been leaked to Eric Eldon at VentureBeat is potentially nothing short of a slap in the face to all Facebook developers and I personally think makes a joke of the recent fund Facebook setup to fund developers of Facebook apps. From what Eric says the Pandemic project will be removing the popular sponsored groups and replace them with pages that advertisers can buy.

These pages can contain games or other applications of the advertisers choosing however many of the applications which Facebook has already developed in house will be replacing or competing directly with the current batch of popular 3rd party applications.

So come Tuesday when all these big announcement are to be made we’ll get to see how badly Facebook is going to screw the developers that have helped make Facebook popular and we’ll see how much of your informational soul they are going to be marketing down the river to fill their bank accounts even more. Either way it strikes me that Facebook doesn’t care who they stomp on or how they use your information as long as they can get richer in the process …. so much for a social network.

Listening to: Air - Virgin Suicides - Playground love

[tags]Facebook, social networks, TechCrunch, ParisLemon, VentureBeat[/tags]

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