It never fails that at some point when discussion on how to make your blog popular is held it is suggested that all you need is content, content and more content. Well, have you ever noticed that it’s usually the bloggers that have already reached that popular top tier that are saying this. At the same time they are telling you not to worry about linking so much. In fact according to Jeremiah Owyang you should be adding substance and not worry about linking to Techmeme headliners.

Well that might be easy for him to suggest since he already probably gets more readers in one day than any blogger - new or otherwise unknown - will see in months.

You could write War & Peace as a blog post but unless you have the traffic it won’t matter because no-one is going to see it; but should some-one like Robert Scoble, Jeremiah or any top tier blogger discover you, your readership will go through the roof - well comparatively anyway.

As Louis Gray points out in a post “it seems that those of us without the big brand names (yet) just might break a story or have original reporting, but proving that to a faceless algorithm is nearly impossible. As a result, to gain the real estate that’s felt to be deserved, a little link play is needed”

Now I am not suggesting that you become a link whore but there is nothing wrong with trying to raise your profile by using some smart linking to discussion leaders whether it be through Techmeme or their blog postings. It is that type of linking that I refer to as power links and as long as you are using it to raise your profile with good content or adding to the conversation then there is nothing wrong with the practice.

It you don’t find that working for you well there is always this list of top 10 things for new bloggers to understand over at Vaspers. In the meantime keep up the content and more power to the use of power links.

Listening to: Audio Bullys - Generation - All Sing Along

[tags]blogging, bloggers, Techmeme, linking[/tags]

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