I mean seriously .. c’mon .. I can understand the cutesy use of bastardized Japanese or Hawaiian names for things but ComWat - what the hell. Other than the blurb press release style on Mashable! I have no idea what the word ComWat means and to be truthful I don’t want to.

ComWat?

Doesn’t anyone on these Web 2.0 companies have any street creds at all?

Think about it .. ComWat .. what’s the first thing that pops into your mind when you say the word? I realize the answer might be different between men and women but I think you get the idea. This is the kind of word; or something similar, that you might hear in a locker room or get you beat up in bar if you said it to the wrong person.

These Web 2.0 kids might be all hot when it comes to code but fer cryin’ out loud they obviously don’t live in a world where slang is a daily part of their interaction. Here’s a suggestion .. the next time you want to name a product with some fancy cool sounding name walk to your nearest street corner bar and yell the name out loud. If you walk out of the bar in one piece it might be safe to assume that the word is okay to use.

ComWat .. man …. I wish I could get your drugs.

Conversation Tags: Web 2.0, company names, ComWat, duh!