[via gapingvoid.com - Hugh Macleod and the Microsoft Blue Monster Series]

I have liked Hugh’s cartoons ever since I first came across them and his blog has always had a place in my feed reader; but now I think it has become a blog that could actually see history being made. Many might have wondered when Hugh took on Microsoft on as a client considering in many cases that he was taking up a battle that had seen many larger companies pretty well fail.

In one of his posts today he explains why he took the job with Microsoft and is well worth reading if for no other reason than to understand why he took the job but it also could be the starting chapter for many of us to jump in and watch the transformation of the Big Blue Monster.

From what I have read of Hugh’s writing in the past I think there could be some interesting times ahead both for Microsoft and in the end us the user’s of their products. I for one am looking forward to this “experiment” that Hugh has decided to let us in on.

Conversation Tags: Microsoft, gapingvoid, Hugh Macleod, Microsoft Blue Monster